The economic climate small businesses are facing makes it vital to understand and target the right customers. Developing a stronger relationship with your existing customers can be the difference between success and failure.

The majority of small businesses in the UK are running Sage 50 accounts to keep in control of finances. However many businesses may be missing out on utilising tools such as Microsoft Dynamics CRM and Sage CRM. These CRM systems provide a great way to build up your relationship with customers.

You can send out targeted communications to customers at the right time and focus on improving the sales function of your business.

With the ever growing presence of social media and the role it can play on the right types of business, it is hardly surprising to see that CRM software such as Microsoft CRM have integrated the social media platforms into the interface.

To get even more out of your business process and improve internal communications, why not think about integrating Sage 50 accounts with the CRM system. At Oakley we provide integration between Sage 50 accounts and Sage CRM/Microsoft Dynamics CRM respectively. This can reduce workloads by up to 50 percent as the data can be replicated through both programs.