Enterprises looking for a greater understanding of their business and their customers will drive a bigger convergence between management software for business in 2012.

“Convergence between Web, CRM and ERP systems will move enterprises beyond monolithic systems and more into truly understanding people; streamlining, adapting or eliminating entire business processes; and defining a new world of business analytics that includes social/viral (influence) and transactional (business impact) intelligence”. (David Pennington, director of Microsoft Dynamics CRM, Source: CRM Buyer)

With such a challenging economic climate an understanding of your business is vital to remain competitive and to maximise resource optimisation. The ability to leverage company and employee networks, along with Web data, will be top of mind as a means to enrich customer relationships, contact records and customer engagements in the months to come.

It is vital to invest in the right solutions to enable your business to strengthen its position. For example if you are running Sage 50 Accounts software and you are looking for a CRM system to better link your business areas, Oakley Software provide SIM50 and MIM50. These solutions provide connectivity for Sage 50 Accounts with Sage CRM and Microsoft Dynamics CRM respectively.

For more information please call us on 01268 724005.